As parents, we know that time and money are precious resources. So when it comes to buying gifts for your own children or for your children’s friends, it is easy to mistakenly think that the best value will always come from the nearest big box store. But is that really true? You might be surprised to learn that it is possible to support local business and still get great value, variety and service. Better yet, shopping at local small businesses can make you the ultimate gift giver!
Let’s take a look at four reasons to support local businesses when you are in the market for a gift:
1. Prices are generally competitive.
If you are shopping large brands, the price you pay at small local retailers vs. chains is often the same. This is because the price is set by the vendors (via manufacturers suggested retail price) rather than the store itself. In other words, you can support a locally owned business without having to pay more!
2. Customer service is often better.
While every business is different, it is often the case that you get better service when you support local business. Often when shopping local, you will be served by the business owner or a member of their family. These people have a vested interest in how their business is perceived, and since they want repeat customers, they tend to treat their customers very well.
3. Small businesses give back to the community.
In addition to the amount of money which actually stays in the community when you shop local (which can be quite significant in comparison to when you shop at chains), local business owners are more likely to support causes within the community. Whether it’s partnering with a local school or hospital or sponsoring a children’s sport team, the fingerprints of small businesses in communities are everywhere. Remember that many small business owners are also parents who care about the same issues and causes that you do! By supporting these parents, you are supporting your community.
4. Find quality, unique gifts.
Just because a chain store is bigger doesn’t mean they have more variety. In fact, you may be surprised at the variety you can find when you shop local! Small businesses have the advantage of being able to carry products from smaller vendors. This means you can score some really unique and quality gifts!
Too often, gift giving becomes just another task to check off your to-do list. But when you shop local small businesses in your community, it becomes so much more than that. Not only can you find wonderful, unique gifts at prices that may surprise you, but you are also supporting other parents and being a champion for your community.